Pro Ride Racing Technology was born in 1998 in Arcore, Italy from the idea of the Engineer Marco Nicotari based on developing bikes and special parts.

During this period, Pro Ride has been investing in racing projects, prototypes (parts and bikes), tuning and special engines. Concerning the racing world, it has always been focused on the main project of discovering and developing new riders.

Its mission statement has to do with a strong commitment to a new Team attitude, in which we aim to gather a cohesive group, that should be apart from the traditional automated way of thinking working and made by people that are eager to learn, to break barriers, to face challenges, to find solutions and to win.

The entire Team is built up around a clear aim, which is to reach the top excellence in racing.

This project can be seen through the Pro Ride working system, found at the paddock of the Superbike World Championship and at its workshop.

The 2010 battle will give us the opportunity to keep this 10-year project, finding new ways and improving the existent know-how  in order to hit our objectives and to take to the public, sponsors and supporters high quality racing products.