Pro Ride Honda Superbike started its official activities during the EICMA Show in Milan (one of the most important Motorbike Show in Europe), November the 8th 2008. There, it was presented our Honda CBR1000-RR with its new colors and the rider for the 2009 season, the Spanish Gregorio Lavilla. The Team structure and the main personnel are managed by the experienced Eng. Nicotari and who has worked with important riders like Daijiro Kato, Karl Muggeridge, Joshua Brookes and Shuhei Aoyama. The main goal is to carry on and consolidate the development of the Honda Fireblade, which was launched by the end of 2007 and has taken the entire 2008 season to arrive at a point of competitiveness that will certainly give us great and exciting moments during 2009.
Pro Ride Honda Superbike has its headquarters and workshop at the beautiful Tuscany region, in Italy, 40 km from the historical city of Pisa. The workshop is fully equiped to fulfill the needs of our technicians and administrators and also shelters the structure that travels the Superbike World Championship and is made of:

- 3 Honda CBR1000-RR Superbikes
- 4 Scooters Honda Zoomer
- 1 Workshop truck, equiped with two offices, one bedroom for the Team technicians and the workshop itself
- 1 Hospitality truck, equiped with an industrial kitchen (made by stainless steal), an office and a bedroom for the Team staff.
- 1 van to transport the Team during the European rounds

The Pro Ride SBK pit garage is an organized, professional and well-designed place where the bikes are prepared at the circuits during the championship rounds. This is one of the most important “business cards” of the Team, since its the first place where the journalists and the general media come to show to the world what racing Superbike means. That is why it is planned to provide to mechanics and technicians a professional working environment and to exhibit the best way each sponsor brand.

The Pro Ride Hospitality is a place where the Team, the rider and the guests can socialize, spending a nice time together and enjoying the best Italian food. There, it is possible to organize meetings, to talk to the rider, to relax and, of course,  watch the practices and races. It is also a space where the sponsors may take benefits from: many projects can be developed depending on the brand's products and targets. Every guest in our hospitality gets a paddock pass personalized with the name of the Team, a VIP Hospitality pass and the Team's  kit, that contains a cap, a laneyard and a T-Shirt. The Pro Ride Honda SBK Hospitality offers meals, drinks and snacks from Thrusday to Sunday of each European World Superbike round.